IKAWA has a strong B2B sales team who sell in-person to leads that enter our pipeline. This is effective and helps the team to provide an excellent service to prospective customers while prospects move through our sales pipeline. IKAWA has recently migrated our CRM to Salesforce which gives us the opportunity to better understand pipeline progression and the tools to augment our direct sales with digital marketing campaigns and flows.<\/p>\n
The purpose of this role is to identify opportunities to improve how the sales team converts leads through our pipeline and work with colleagues to create actions, resources and campaigns to increase conversions. In doing so, this role will be responsible for reporting on key sales metrics and play a valuable role providing sales data and insights to the Sales Manager.<\/p>\n
This role will suit an analytical digital marketing professional, who loves in person interactions too. It\u2019s a highbred of analysis, sales \/ ecommerce mindset, and marketing positioning and executions. The role sits within the Marketing team and reports to the Brand & Marketing Manager. Other key relationships will be with the Sales Manager and wider marketing team, supported by freelancers and agencies where required.<\/p>\n
Key areas of responsibility:<\/p>\n
Reporting and Analysis
\n\u25cf Develop and maintain sales reporting KPIs.
\n\u25cf Using Salesforce and Pardot tools to create powerful reporting dashboards to evaluate sales and pipeline marketing campaign performance.
\n\u25cf Create reports that go deeper to understand areas for improvement and strengths (i.e. geography, customer type, lead source, sales process, sales assets etc).<\/p>\n
Insights and Analysis
\n\u25cf Bring the reports to life with the \u2018so what\u2019 analysis: Looking in detail at what the reports show and what actions we should take in order to optimise our sales process and tools.
\n\u25cf Communication of insights throughout Pro team: Sales, Product, Marketing and Customer.<\/p>\n
Solutions
\n\u25cf Over time, understand and implement marketing tools to improve the efficiency of our sales process and create the assets, campaigns, and journeys to optimise this. These tools and campaigns will support the in-person selling of our Sales team, and supplement their efforts through online and email.
\n\u25cf Create briefs for tools and campaigns to overcome pipeline barriers and embed them within sales team. (e.g. IKAWA At Home \/ Pro resource, sales deck, start-up resource, other sales team assets etc), delivery of projects supported by colleagues in Marketing team as needed.
\n\u25cf Manage project deliverables and campaign execution.
\n\u25cf Build, send and analysis of Pardot \/ Salesforce email campaigns to pipeline.<\/p>\n
Requirements Experience, Skills and Personal Qualities
\n\u25cf Experience of ecommerce and \/or sales pipeline progression.
\n\u25cf Appetite to support our direct sales team providing them with data driven insights on our pipeline.
\n\u25cf Digital marketing experience.
\n\u25cf Degree in marketing or appropriate professional qualification.
\n\u25cf Creating reports and dashboards in CRM or email tool.
\n\u25cf Building email marketing campaigns in CRM or powerful email tools.
\n\u25cf Able to use Excel to an advanced standard.
\n\u25cf The ability to present data and insights in compelling way.
\n\u25cf Results driven and solution oriented, with a strategic approach to problem solving.
\n\u25cf A deep understanding of fundamental B2B pipeline marketing concepts.
\n\u25cf Highly analytical, proven ability to translate data into actionable insight, supported by great communication skills.
\n\u25cf The ability to provide insights, evaluation, and conclusions opposed to \u2018just numbers\u2019.
\n\u25cf A supportive attitude to teammates, sharing ideas, and working together to overcome challenges.
\n\u25cf Incredibly customer focused and curious, obsessed with deeply understanding customer behaviours.<\/p>\n
Location<\/p>\n
Our office and workshop are located at Unit 9, Bayford Street Business Centre, Bayford Street, London, E8 3SE. Given the present circumstances surrounding Covid-19 most of our office-based roles are working remotely and therefore we are considering applications from candidates in the rest of the U.K.<\/p>\n
Contract<\/p>\n
Full time (Monday \u2013 Friday).<\/p>\n
Notice periods considered.<\/p>\n
Deadline for applications: 20th January 2021.<\/p>\n
Benefits
\nRemuneration<\/p>\n
Competitive salary based on experience.<\/p>\n
22 days\u2019 holiday plus bank holidays.<\/p>\n
Company benefits include MacBook, Home Roaster, team incentives and activities, perks, occasional travel, L&D opportunities, access to company pension scheme, ride to work scheme.<\/p>\n","protected":false},"author":1,"featured_media":54,"template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_promoted":"","_job_location":"London, England, UK","_application":"https:\/\/apply.workable.com\/ikawacoffee\/","_company_name":"Ikawa","_company_website":"https:\/\/www.ikawacoffee.com\/","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":""},"class_list":["post-468","job_listing","type-job_listing","status-expired","has-post-thumbnail","entry"],"_links":{"self":[{"href":"https:\/\/sprudgejobs.coffee\/index.php?rest_route=\/wp\/v2\/job-listings\/468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sprudgejobs.coffee\/index.php?rest_route=\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/sprudgejobs.coffee\/index.php?rest_route=\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/sprudgejobs.coffee\/index.php?rest_route=\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sprudgejobs.coffee\/index.php?rest_route=\/wp\/v2\/media\/54"}],"wp:attachment":[{"href":"https:\/\/sprudgejobs.coffee\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}